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  • Mordeo
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Vidal Sassoon

Strategy / Concept Direction / Production / Event

Vidal Sassoon(VS) released a new product; the "Rock Goddess Waves" hair curler. They needed to target a traditionally hard to reach teen market to position this product as a trendsetter, leading the market in a new look. With a tight budget they needed to create engaging content, build mass awareness, and ultimately drive trial and purchase. Channelzero was engaged by VS’s communications partner, April 5, to come up with a big idea and deliver it.

Enter the greatest campaign in follicle heating history! A partnership between Universal Music, Vidal Sassoon, Channelzero and April 5. 


Brand Development / Strategy / Packaging / Web Design / Social / Print

An opportunity presented itself to launch a brand of super premium frozen yoghurt into the US market and beyond. Consumer packaged goods operate in a highly competitive environment in the freezer section of grocery stores. So Investors required a brand, identity and suite of marketing materials that would not only stand out, but create loyal followers against the backdrop of powerful premium players, such as Ben & Jerry’s. 

Dow Agrosciences

Brand Development / Strategy / TVC / Print

Dow is one of the world’s largest companies, ranking 47 amongst the Fortune 500. In 2009, we re-positioned Dow AgroSciences across Australia and New Zealand in order to claim a research and development leadership position with a new brand position and subsequent campaign. An entire brand communications strategy was developed, covering all touch points in the business and rolled out over 18 months.