Vidal Sassoon(VS) released a new product; the "Rock Goddess Waves" hair curler. They needed to target a traditionally hard to reach teen market to position this product as a trendsetter, leading the market in a new look. With a tight budget they needed to create engaging content, build mass awareness, and ultimately drive trial and purchase. Channelzero was engaged by VS’s communications partner, April 5, to come up with a big idea and deliver it.
Enter the greatest campaign in follicle heating history! A partnership between Universal Music, Vidal Sassoon, Channelzero and April 5.
An opportunity presented itself to launch a brand of super premium frozen yoghurt into the US market and beyond. Consumer packaged goods operate in a highly competitive environment in the freezer section of grocery stores. So Investors required a brand, identity and suite of marketing materials that would not only stand out, but create loyal followers against the backdrop of powerful premium players, such as Ben & Jerry’s.
Dow is one of the world’s largest companies, ranking 47 amongst the Fortune 500. In 2009, we re-positioned Dow AgroSciences across Australia and New Zealand in order to claim a research and development leadership position with a new brand position and subsequent campaign. An entire brand communications strategy was developed, covering all touch points in the business and rolled out over 18 months.