Volkswagen Financial Services asked us to develop their brand new Volkswagen Choice program from the ground up, it was a complete turnkey brief from original concepts through to production and distribution.
Over the course of a 7-year relationship with Gloria Jean’s Coffees Channelzero has been challenged with many things. The development of chalkboard design concept required us to think creatively about how such a concept can be rolled out consistently and effectively across an international franchise operation.
Hunter Water is one of NSW's major public utilities and comprises of the largest coastal catchment area in the state.
In July 2014, new water restrictions (Water Wise Rules) were implemented in the Hunter for the first time in 30 years.
Hunter Water required a campaign that not only heightened awareness of the new rules, but also sought to initiate cultural change and highlight the true value of water and build a bank of goodwill amongst its ratepayers.
Dow is one of the world’s largest companies, ranking 47 amongst the Fortune 500. In 2009 we repositioned Dow AgroSciences across Australia and New Zealand in order to claim a research and development leadership position with a new brand placement and subsequent campaign. An entire brand communications strategy was developed, covering all touch points in the business and rolled out over 18 months.
After substantial success in Australia and New Zealand, the Dow global management team wanted the same results for the other 39 countries it operated in. In doing so however, it sought closer brand alignment with the parent company.