Without getting noticed every cent spent is wasted. We live in the attention economy and must get people to look up first and notice our clients for the right reasons.
You don't have to be different, just distinctive. Getting remembered is all about making sense for that person at that moment. This is the “why” that will allow the TM to recall our clients brand.
We have to make the off ramp easy for consumers. Tell them how and where to buy. Give sales teams all the tools and shorten the sales cycle. Make it simple.
Get Bought Again
Surprise and delight. Do what the label says it will do. Create customer experiences that are shareable. Nothing less than 5 Star reviews will do.