STRATEGY / ART DIRECTION / MOTION
NewsLocal was in need of a campaign to reinforce their position as experts in Local Real Estate. We needed to communicate that by advertising in print as well as online readers will maximise the sales price of their home.
Strategy / Art Direction / Motion
Weet-Bix, one of Australia's truly iconic brands, recently introduced the nation's cricket captain, Steve Smith, as its newest Ambassador.
Channelzero's challenge was to showcase this new partnership in a way that celebrated both Steve and the special place Weet-Bix holds in our hearts.
Strategy / Branding / Positioning
Furnished Property is one of the best providers of furnished apartments, student living and value hotels in Sydney. Being named after the category they had great difficulty being remembered, standing out and building a brand. The two entrepreneurial best mates decided to engage Channelzero after a competitive pitch to re-name, re-launch and re-brand the business.
STRATEGY / POSITIONING / ART DIRECTION / COPYWRITING / TVC / DIGITAL
They needed a strategy that would run from Fathers day to Christmas and on that could evolve and drive sales and brand preference. They were prepared to be brave and step away from previous models that had worked successfully.
Strategy / Concept / Art Direction / Motion
Sanity offers their customers great deals on CDs, DVDs, TV on DVD and Blue Rays. In the search to keep things fresh Channelzero were challenged to come up with a new approach to Sanity's TVCs that will drive transactions leading into the key festive sales period.
VOLKSWAGEN FINANCIAL SERVICES
Design & Concept / Production / Fulfilment & Distribution
Volkswagen Financial Services asked us to develop their brand new Volkswagen Choice program from the ground up, it was a complete turnkey brief from original concepts through to production and distribution.
GLORIA JEAN'S COFFEES X ICONIC
Strategy / Art Direction / Digital / Motion / Print
CZ were challenged to find a solution and create a national, tactical retail campaign that would increase the number of transactions and average ticket spend across the client's national chain of coffee houses.