Foxy’s Premium Frozen Yoghurt

Challenge:

Name, position and brand a new premium food company. Develop all packaging, point-of-sale and marketing material.

Strategy:

Create a unique 1950’s look and
feel to generate recall and cut through. Develop the product range to be campaignable and easily evolved.

Result:

Foxy's was launched into over 100 independent stores in its first week and continues to grow rapidly.