Newton's Nation

Challenge:

Reposition and rebrand a youth festival, turning it into the largest action sports and music festival in Australia.

Strategy:

Highlight the music and sports elements in the identity and leverage the iconic nature of Australia’s most famous racing venue, Mount Panorama.

Result:

International interest and exposure. Sponsors and 4,000 people partied for
3 days and said it was the best festival they had ever been to.