Hall of fame boxer Kostya Tszyu needed a new brand to launch his boxing accreditation
brand for elite personal trainers.
Leverage Kostya Tszyu historical identity and heritage. Create a name and brand
that will resonate with Elite trainers and then cross over to a consumer brand in
Undisputed Tszyu was created and the Kostya Icon was used from past historical designs
to translate across all communications. The course has been given a record number
CEC points from Fitness Australia and orders have already come in for training gear.