Kostya Tszyu

Challenge:

Hall of fame boxer Kostya Tszyu needed a new brand to launch his boxing accreditation brand for elite personal trainers.

Strategy:

Leverage Kostya Tszyu historical identity and heritage. Create a name and brand that will resonate with Elite trainers and then cross over to a consumer brand in the future.

Result:

Undisputed Tszyu was created and the Kostya Icon was used from past historical designs to translate across all communications. The course has been given a record number CEC points from Fitness Australia and orders have already come in for training gear.