Kleenex

Challenge:

Create awareness with an engaging experiential zone that will appeal to kids and passing commuters so they stop and interact with the brand.

Strategy:

We created a “PUPPYTASTIC” zone in Hyde Park with Channel Seven’s Fifi Box to broadcast several live segments throughout the morning and to announce the winner of the “name the guide dog puppy” competition.

Result:

15 minutes of Prime television media amplification from the event.