LG Quiksilver

Challenge:

Leverage the LG sponsorship of the 2010 Quicksilver Pro Snapper Rocks and communicate the new LG Renior phone to the youth market.

Strategy:

Channelzero created an engaging and interactive LG zone within the event site. LG was able to demonstrate their latest handset, engage with the youth market and create a cool branded chill out zone for consumers visiting the surf competition.

Result:

Over 30,000 consumers entered the LG zone and had a branded engagement.