Leverage the LG sponsorship of the 2010 Quicksilver Pro Snapper Rocks and communicate
the new LG Renior phone to the youth market.
Channelzero created an engaging and interactive LG zone within the event site. LG
was able to demonstrate their latest handset, engage with the youth market and create
a cool branded chill out zone for consumers visiting the surf competition.
Over 30,000 consumers entered the LG zone and had a branded engagement.