Gloria Jean’s Coffees

Challenge:

In 2010 Gloria Jean’s Coffees took over the USA brand license. The chairman requested a ‘leave behind’ piece explaining GJC’s ethos and direction for key suppliers and franchise partners.

Strategy:

Designed a book, covered with hessian from imported coffee bags and premium paper stock, to give as a unique gift. A PPT version of the book was also created for conferences.

Result:

An amazingly positive response from book receivers and client.