Dow AgroSciences TVC

Challenge:

Create a TVC that would cut through the clutter of regional television and make R&D valuable to customers.

Strategy:

Use an animated visual language that would stand out and tell a story that creates value in the R&D process.

Result:

The tagline “Confidence in a Drum” is being used in the market by customers and clients. Increase in brand equity and awareness of Dow AgroSciences.