Operator Please

Challenge:

Promote ‘Operator Please’ as a matured pop band that has progressed from their previous teenage image.

Strategy:

Create a dark and visually striking clip for their latest single ‘Catapult’, which highlighted each member individually and captured the mood and direction from their second studio album.

Result:

3,000 youtube hits on the first day of release with positive comments on the band’s official Facebook page.
The single featured on channel [V], VideoHits and Rage.