Ben Darwin CEO Lunch

How a statistical analysis of teamwork and leadership can dramatically affect the success of your business.

How a statistical analysis of teamwork and leadership can dramatically affect the success of your business.

Former Wallaby, businessman and all-round nice guy Ben Darwin presented to a network of CEOs, Managing Directors and Heads of Business last week to kick off a new initiative for Channelzero.

Adults, not dissimilar to children, are looking for leadership, encouragement and the freedom within the guidelines to express themselves in a way that contributes to the greater whole.

With the intention of getting like-minded and highly successful people in one room to share ideas and be inspired by those around them, Darwin came ready to explain how a statistical analysis of teamwork and leadership can dramatically affect the success of your business.

According to a Gallop study, companies with high employee engagement and strong internal brands have 3.9x the earnings per share than the same industry companies with lower engagement levels.

It proved true that the greater level of stability within an organisation will accelerate how quickly the skills of your team can flourish and grow to the mutual benefit of the business and the individuals within it. Terrible leaders can be responsible for ruining incredible systems and teams, and one employee who does not fit with the culture of the brand can do more damage than their skills or experience alone can justify in keeping them.

So how do you work on achieving the heights of teamwork success? According to Darwin this takes time and a carefully selected set of principles and guidelines to which all individuals within the brand can align themselves. Adults, not dissimilar to children, are looking for leadership, encouragement and the freedom within the guidelines to express themselves in a way that contributes to the greater whole. And true success cannot be achieved overnight.

Darwin further explained why the portability of talent and measuring the collective of relationships in any business can forecast success. This was described as cohesion; with cohesion and skill amongst team members combining to predict performance capacity.

Without superior levels of cohesion within a team, individuals will always fall back on their individual strengths and therefore there is a greater chance of a fractured environment under pressure.

Darwin best explained this by highlighting that a room full of strangers who would have no normative or cohesive group behaviours would be more likely to allow a newcomer to enter and influence the entire group. Alternatively, if the room is full of people who know each other and have an existing and cohesive system of working together the person entering would need to assimilate with the wider group.

Channelzero Executive Creative Director, Franky Callanan also spoke about the creation of culture as it contributes to business success. Citing Cornell University research, he drew attention to the fact that focus on an individual’s personal brand first – then the corporate brand - resulted in lower turn over, higher task performance, greater efficiency and higher brand engagement.

In summary, if you have high turnover within your business every new person that enters has the potential to influence the group and therefore the brand – rather than coming in and aligning themselves automatically to an existing set of normative and cohesive behaviours that strengthen the brand.

So, how do you evaluate this with a number or statistic? Darwin insists that it takes teams a minimum of 3 years to reap the true benefits of being a cohesive unit. Further, Harvard has cited research that suggests for every 3 newcomers to any organisation you need to get the whole team offsite so everyone can form personal bond and relationships that will contribute to them becoming a cohesive unit over time.

How well do you think your business would rank if scored on the cohesive and long term relationships of your team?


Leticia Cavallaro
Group Account Director

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