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How Healthy Is Your Brand?
Take our free 5-minute test to find out how your business’ brand shapes up!
What is the Brand DNA Analysis™?


When a business has incredibly strong unifying, clear and simple brand DNA running through all areas of the business, it has an unfair advantage in the market.


In order to determine whether this is the case, we have come up with a trademarked system of evaluating a business by assessing what we have refined to four important brand gates: product, behaviour, environment and communication. When all of these gates are aligned with the DNA of the brand, you will be a more profitable and sophisticated business.

If you want to know how you rank when it comes to your brand, people, communications, product and behaviour… start here. This free online tool will give you an instant assessment of the health of your brand in each of these core brand DNA areas and recommendations based on your score across the five areas.


Some facts that might interest you
$4.3B is spent each year on advertising in Australia… and 89% has 0 brand recall, 7% is remembered negatively and 4% is remembered positively. Too many people worry about the 7%. We should be petrified of the 89!
Purpose driven organisations outperform others 8:1 – Jim Collins
It takes 20 years to build a brand and one broken promise to ruin it. If you think about that you will do business differently – Jack Trout
Are you ready?
Uncover your businesses hidden strengths and weaknesses and learn how to beat the odds