Website with CMS capabilities
To create an engaging and memorable brand experience while collecting vital database
We designed and programmed an active survey on the iPad. Consumer data was streamed
directly to a real time reporting module via 3G - allowing the client to keep across
information and stream EDM contact to the hottest leads with further promotional
A high conversion rate was achieved to account sign ups and 77% of consumers stated
that the experience had positively affected their view of the ING brand.