ING

Challenge:

To create an engaging and memorable brand experience while collecting vital database information.

Strategy:

We designed and programmed an active survey on the iPad. Consumer data was streamed directly to a real time reporting module via 3G - allowing the client to keep across information and stream EDM contact to the hottest leads with further promotional offers.

Result:

A high conversion rate was achieved to account sign ups and 77% of consumers stated that the experience had positively affected their view of the ING brand.