Newton's Nation

Challenge:

Develop an online strategy to inform potential consumers about the event, build a database and support the new branding.

Strategy:

Development of a website, Facebook, MySpace and Twitter pages with constant updating, SEO and incentives to join the database.

Result:

123,500 page views, 38,000 visits with an average time of 2min 53sec on the site. 2,350 Facebook friends, regular tweets and MySpace. Database built to 5,975 members.

Visit Newton's Nation