While the business made sense, in order to fully launch into the market we felt that we needed to solidify the identity of the brand before anything further was done. Developing a style guide based on findings done from our brand workshop process, Channelzero was excited and honoured to create a brand identity for the Burgess Brothers in the space of men’s travel gear, clothing and accessories. Products that are effortlessly cool, confident, minimalistic and will be in line with the brands personality traits. This will also be brought to life in the form of passport wallets, phone cases, practical yet stylish travel bags and presentable clothing that can bring you comfortably from a long flight straight into a management meeting. The sky is the limit for these 4 brothers from West Yorkshire.