Consumers today have more choice than ever before. For retailers developing or evolving their brands, the most significant challenge is establishing shelf presence – something that Scunci faces every day. With a need to be distinctive to spike sales for their electrical styling range, channelzero was engaged to develop a brand strategy to make Scunci more competitive.
Young, outstanding and vibrant
After the investigation phase of the brand, we discovered that their existing positioning was too serious and lacking in personality. Our approach was to be bold; adopting a light colour palette with pops of bright colour blocks to give a fresh, young and more vibrant image with the consideration of how the range will look merchandised together to stand out against their competitors, whilst conveying value for money.
Achieving great results
This modern approach helped to achieve a great result, growing the category by 41% and an increasing sale by an average of 24% across the four-product range.
Our approach was to be bold; adopting a light colour palette with pops of bright colour blocks to give a fresh, young and more vibrant image