Our solution was to position Sydney's tap water as the Brand Without A Bottle. It doesn't come in plastic bottles, so it's much kinder on the environment. It's naturally sourced then extensively treated, so it's always pristine and ready to drink. And best of all it's free.
To bring the campaign to life, we've engaged year 7 & 8 students to spread the word. To reach students, we provided a full unit of persuasive writing to their English teachers, immersing the project into the high school curriculum.