‘Create Great’ through rebranding Samzach Services
Client and Partner
WHEN TWO LAST NAMES ARE NOT A NAME
Channelzero was given the opportunity to rename & rebrand Samzach Services - one of the leading providers of retail and telecommunications services in the Hunter region.
Being a hybrid of the last names of the two founders, Samzach had a problem with tone and memorability as an employer and retail brand.
SIMPLICITY IS THE KEY
We set ourselves the task of reinventing how the business was delivering their brand to staff and suppliers. Through our naming process The Daves was established as the name – simply referencing the first name of the two founders. This made the brand more approachable, while reflecting its no-nonsense attitude. Plus it was how the owners were referred to at Telstra, so we used it!
GREAT BRAND STRATEGY. BRILLIANT RESULTS.
Through in-depth workshops with staff across all locations we developed a brand DNA that would provide Samzach with a unique market position they could own and grow the business through. We visualised this DNA through their brand identity and developing their "No Holds Barred" style that is bold, cheeky, collaborative and totally committed.
We choose to create something great, that people will talk about for all the right reasons