Ask any Australian how many Weet-Bix they eat and not only will they tell you how many they do, but also how they eat it – it’s a very personal thing and a key brand asset for Weet-Bix.
DRIVING CONSUMPTION THROUGH WEET-BIX AMBASSADORS
Weet-Bix ambassadors are a major brand asset. Using them alongside ordinary Australians doing awesome stuff, we could explain how many they do and why to give us a strong recommendation for people to buy. Using an energetic split screen treatment, bold colours and typography we could get noticed and drive home consumption.
PRODUCING A RESONATING CAMPAIGN
The two 15 second TVCs will go to air mid-April and feature Australian professional footballer Tim Cahill and Australian surfer and six-time world champion Stephanie Gilmore.
Channelzero also produced eight 10 seconds digital edits to be used across all social media channels.
Aren’t we all Weet-Bix kids at heart…how many do you do?