Time escapes us all. Especially breakfast time. But not anymore... The new Weet-Bix GO Minis fit everyone’s schedule. You can be doing anything, anywhere and the delicious Weet-Bix GO Minis will make a fun fit for every type of morning. Whether it’s school time, work time or no-time, Wet-Bix GO Minis have got you covered and they’re made with real Weet-Bix.
Nailing the Brief
The campaign is targeting Main Grocery Buyers and Young Transitionals (18-35 year olds) to communicate the convenience, fun and taste aspects of Weet-Bix GO Minis.
Where it lives
Campaign includes a 15secs TVC as well as Youtube Pre-rolls, Bumper Ads and Catch up TV.
Double them, Pass them, Pop them, Grab them... Before they’re gone!