New Weet-Bix GO Minis, made with real Weet-Bix!
Client and Partner
Sanitarium
Deliverables
Strategy,Positioning,TVC
Platform
TV, Digital
01/
The Campaign
The Campaign
Time escapes us all. Especially breakfast time. But not anymore...
The new Weet-Bix GO Minis fit everyone’s schedule. You can be doing anything, anywhere and the delicious Weet-Bix GO Minis will make a fun fit for every type of morning. Whether it’s school time, work time or no-time, Wet-Bix GO Minis have got you covered and they’re made with real Weet-Bix.
02/
Nailing the Brief
Nailing the Brief
The campaign is targeting bustling families (Main Grocery Buyers and kids aged 12-17) and Young Transitional (18-35 year olds) to communicate the convenience, fun and taste aspects of Weet-Bix GO Minis
03/
Where it lives
Where it lives
Campaign includes a 15secs TVC as well as Youtube Pre-rolls, Bumper Ads and Catch up TV.
