Weet-bix Go Minis

New Weet-Bix GO Minis, made with real Weet-Bix!

Client and Partner

Sanitarium

Deliverables

Strategy,Positioning,TVC

Platform

TV, Digital

Weet-bix Go Minis
01/
The Campaign

Time escapes us all. Especially breakfast time. But not anymore...
The new Weet-Bix GO Minis fit everyone’s schedule. You can be doing anything, anywhere and the delicious Weet-Bix GO Minis will make a fun fit for every type of morning. Whether it’s school time, work time or no-time, Wet-Bix GO Minis have got you covered and they’re made with real Weet-Bix. 

02/
Nailing the Brief

The campaign is targeting bustling families (Main Grocery Buyers and kids aged 12-17) and Young Transitional (18-35 year olds) to communicate the convenience, fun and taste aspects of Weet-Bix GO Minis

03/
Where it lives

Campaign includes a 15secs TVC as well as Youtube Pre-rolls, Bumper Ads and Catch up TV.

Double them, Pass them, Pop them, Grab them... Before they’re gone!

So, what's next?

LET'S CHAT!